By using Flora you agree to these terms.
Flora is a wellness app that scores food and eating patterns for gut friendliness, tracks meals, and offers AI-assisted suggestions. Flora is not a medical device and provides no medical advice, diagnosis, or treatment. Scores, projections, trigger analyses, and recommendations are informational estimates built from general nutrition research and your own logged data. Always consult a qualified healthcare professional for medical concerns, and never disregard professional advice because of something Flora shows you. If you have a medical condition, food allergy, or eating disorder, talk to your doctor before acting on Flora's suggestions.
Meal analysis relies on AI estimation, public food databases, and your input. Numbers (calories, macros, scores) are estimates and can be wrong. You can and should correct analyses using the in-app editing tools. You are responsible for decisions you make based on the app.
Flora Plus is offered as auto-renewing subscriptions (weekly, monthly and annual) purchased through Apple's App Store; the monthly and annual plans start with a 7-day free trial, the weekly plan has none. Payment is charged to your Apple ID; subscriptions renew automatically unless cancelled at least 24 hours before the period ends. Manage or cancel in your App Store account settings. Refunds are handled by Apple under Apple's policies.
Every Flora Plus plan is sold through the App Store, as an auto-renewable subscription under the terms above. Sales on the Flora website are paused; if they return, this section will describe them first.
Refunds. Every current purchase is made through the App Store, so refunds are requested from Apple at reportaproblem.apple.com and decided under Apple's policies. If website sales return, their refund terms will be stated here.
A Flora account is optional — everything in Flora works without one. If you create one, it is with Sign in with Apple, Google, or your email address: the provider performs the sign in (for email, Flora sends a one-time code to your address and there is never a password), and Flora keeps the identifier the provider assigns to it, plus your name and email address where the provider shares them. Creating an account (or signing in to one) turns on cloud backup: Flora keeps one copy of your Flora data — your profile, meals and scores, learned triggers, check-ins, saved recipes, grocery list and reminder settings — on Flora's own server under your account, so a new phone can restore it with one sign in. You can turn backup off at any time (You → Privacy & data) and delete the server copy from the same screen; with it off, nothing is uploaded. Without an account, cloud backup stays off unless you turn it on yourself. What the backup contains and how it is stored is described in the Privacy Policy. Your account is not your subscription: Flora Plus stays with your Apple ID, and signing out does not affect it.
You can delete your account inside the app at any time (You → Account → Delete account). Deletion erases the account, its sign-in sessions and its cloud backup from Flora's server (and revokes Flora's Sign in with Apple authorization for an Apple account), and then erases everything on the phone. There is no undo. Deleting your account does not cancel a Flora Plus subscription — cancel that separately in your iPhone's Settings (your name → Subscriptions) or in the App Store, or it will keep renewing.
Every install of Flora gets a personal friend code (like "FL-X7K2M9"), shown in the You tab and included in Flora's share message. Sharing it is free and sends nothing about you anywhere. A friend enters your code once, at the "Did a friend send you?" step of setup; each install can claim one code, ever — the first claim stands — and your own code cannot be claimed on your own phone.
Rewards, where we offer them, are promotional subscription time (free months of Flora Plus added to your access), granted at Flora's discretion and delivered as promotional access or as an extension of your App Store renewal date; they are never cash and cannot be transferred or sold. A referral is credited only after the friend's first real payment has cleared and stayed unrefunded through our hold period; a refund or chargeback reverses it; credits are capped; and rewards may be changed, paused, or ended at any time. Any friend-side offer (a free first month through an App Store offer code) is redeemed under Apple's terms. Purchases made in a sandbox or TestFlight environment are not real payments and never earn rewards. Forged or generated codes, self-referral, extra installs used to farm claims, or any other abuse forfeits rewards earned or due, and we may withhold or reverse them.
A monthly report in Flora may end with an offer to apply for the Flora Gut Health Program, a paid one-on-one coaching program with Flora's founder. Tapping "Apply for Flora Gut Health Program" opens the founder's booking page (Calendly) in a browser; Flora sends nothing about you to that page, and anything you enter there goes to the booking service under its own privacy policy. The Program is a separate service, with its own price and its own agreement that you accept before it starts. It is not part of a Flora Plus subscription, is not bought through the App Store, and these terms do not govern it. It is coaching and education, not medical care: it does not diagnose or treat any condition. The in-app offer itself is a recommendation drawn from your own logged data, not medical advice.
The weekly gut report email is optional. Flora only has your email address if you enter it for the report (on a weekly report or in You → Privacy & data). Unsubscribe at any time with the in-app toggle or by replying "unsubscribe" to any report; your address is then deleted from Flora's server.
Don't reverse engineer, resell, or abuse the service (including attempting to overload Flora's AI proxy or to game referral rewards). We may suspend service to protect it.
The app, its scoring system, content, and branding belong to Flora's developer. Recipe and article photography is licensed from Pexels; product data comes from OpenFoodFacts (ODbL); map data from OpenStreetMap contributors (ODbL).
Flora is provided "as is", without warranties of any kind. To the maximum extent permitted by law, Flora's developer is not liable for indirect, incidental, or consequential damages arising from use of the app, and total liability is limited to the amount you paid in the twelve months before the claim.
We may update these terms; continued use after an update is acceptance. Material changes will be noted in the app or on this page.